E-creation's ecommerce solutions are different. Rather than using existing ecommerce software packages such as Intershop's Enfinity, Actinic's Catalog and Microsoft's Frontpage, E-creation works with each customer individually to create a bespoke ecommerce development. Reuses existing code from previous ecommerce software projects where possible keeps costs low but never at the expense of a project's business goal. As a result, our ecommerce websites are highly efficient, highly focused business tools developed inexpensively. As a UK based ecommerce developer, we are able to offer a personal service and localised ecommerce hosting. One our most successful ecommerce web site developments has been www.autosuppliesuk.com. E-creation looked at Amazon's ecommerce engine in 1999 when approached by AutoSuppliesUK to establish when performance improvements to purchase rates could be implemented. The resulting site uses a "realtime" server-based shopping basket, helping customers to see what they have spent as they shop. This helps to reduce "till shock" where potential customers are surprised by their total spend and do not complete the transaction.